RFM Analysis is a technique used by many businesses, but for B2B Wholesalers and Distributors it's a game changer. Understand what RFM is, how it's calculated, the benefits & limitations in our blog on G2 Crowd.
I think the system is brilliant. It's effortless and the Dashboard is a great feature that doesn’t need any time to glance over and see where our customers are!
The RFM analysis is very useful - organising your customers by segments, so it's easy to find customers to prioritise attention & checking the loyal customers. A great tool when creating sales/marketing campaigns too.
The Churn Report in Prospect CRM has already enabled us to reactivate 2 customers who we didn’t even realise we'd lost!
Sophie Holland | Sales Specialist
ID Management Systems Limited
James Turton | Ops Director
Evolution Packaging Products Ltd
Maria Barboza | ISR & Brand Ambassador
Wiley's Finest UK Ltd